Below are a selection of some of the brands I've created and some of the results seen by some of my strategy clients.
Whilst each brand design service is tailored entirely to the client and the brief, my brand design style tend to be united in their focus on elegant, contemporary, understated style, that weaves in your personality and will grow with you and your business.
Every project, whether brand design or strategy, is focused on enabling you to create meaningful connection with your target audience impact and delivering measurable results.
PORTFOLIO
SALES
UPLIFT IN ENQUIRIES
FOLLOWERS
WithiN THREE months of working together, ONE OF MY BRAND DESIGN + STRATEGY CLIENTS, ALEXANDRA, SAW THE FOLLOWING RESULTS FOR HER PHOTOGRAPHY BUSINESS:
CLIENT CASE STUDY
"Since updating my branding and working on my strategy WITH YOU, i've been able to almost double my prices, whilst still increasing the number of enquiries and bookings i get. I CANNOT thank you enough"
Louise wanted to create an understated yet modern brand for her new luxury aesthetics business. It needed to convey professionalism and build trust, whilst also tying in with the calming nature of her brand name and her approach. I created a palette of warm neutrals and dark chocolate tones, with opulent gold accents for a touch of luxury. Her branding has since been applied to create a beautiful clinic for her clients as well as packaging for products, and has ensured she is consistently fully booked within just months of launching.
Serene Aesthetics
Brand design case study 1
Hollie was launching her new business as a make-up artist and wanted to create a brand which would help her to stand out from the crowd in a competitive industry. We used a palette of warm, deep purples and dusky pinks to create a look which was both feminine and luxurious, to appeal to her core target market of brides, with elegant fonts to match. We also created a range of branded marketing materials to allow her to get her brand in front of her audience and build visibility. Hollie has quickly attracted a number of wedding and event bookings within the first 3 months of her business.
Hollie Jacques Make-Up Artist
Brand design case study 2
Jess approached me to create the branding for her new bookstore. Her brand ethos was focused on slow, rural living so I created a brand colour palette of warm, earthy tones - rich terracottas and deep green tones that would enable her brand to feel cosy yet luxurious. I created a bespoke fine-line pear illustration for her logos and icons, representing her brand name in a clear yet understated way. As well as guidance on bringing her branding into her interior design, I have worked with Jess to create a marketing strategy to launch her new business and drive footfall in-store.
Pear Tree Books
Brand design case study 3
After a detailed strategy session to get under the skin of Hannah's business and create a clear brand identity, I set to work creating a brand that was elegant and refined and would help her luxury floristry business stand out to her high-end business customers as well as the luxury wedding market. Using a palette of warm, earthy greens and golds, as well as purple tones for richness, I created a logo suite that would be versatile for all of her marketing and packaging needs. Ongoing brand/marketing strategy and mentoring sessions have enabled us to create a clear cross-channel marketing plan to grow her brand and reach her goals.
Rose & Willow Floristry
Brand design case study 4
Toria approached me to do her brand redesign - the brief was 'I want my branding to be less shabby, more chic'. Her business had evolved since first launching several years earlier, and she felt she'd outgrown her previous logo and branding - she wanted her new branding to elevate her business and allow her to attract higher value clients and luxury wedding bookings. We opted for a palette of deep blues with warm rust and neutral tones, creating a 'coastal cool' palette paired with a seashell-based illustration to tie in to her Dorset location.
Toria Van Photography
Brand design case study 5
Rachel completed my business rebranding in such a timely and professional manner, and I couldn’t be happier with the end result. She took time to really understand my brand and values whilst giving me plenty of options.
SUE EMERY
My strategy session with Rachel was invaluable. She really helped me to consolidate ‘the plan’, who I should be targeting and how I can do this with brand alignment.
The session was so helpful and really kicked me into action, I’ve made so much more progress in the weeks since our call!
HELOISE ROSE
Working with Rachel was fab. Her approach is simple and effective. She listens, takes it all in and works her magic. I felt she captured my ask for a feminine business brand perfectly. Classy and timeless.
NICKI BUCKLEY - COACHING
Testimonials
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