I'm a brand designer and growth strategist working with small business owners to create and grow beautiful brands that connect and convert.
I work both with start-ups looking to create their very first brand, as well as established businesses who've outgrown their branding and are in need of a refresh to help them up-level their business. All of my brand design is underpinned by solid strategy, ensuring your brand not only looks beautiful but delivers on its goals.
My strategy services are designed to ensure your brand gets seen. Whether establishing a clear brand identity, mapping out a marketing plan, ensuring all of your marketing touchpoints are consistent and cohesive, or offering a general sounding board to bounce ideas off and offer support, my aim is to leave each of my clients feeling empowered with the clarity, confidence and control to get their brand seen (and selling).
Hi! I'm Rachel
Who I AM
Behind the Brand...
I'm a mum of two young girls, dog mum (to a working cocker spaniel called Lily), lover of spicy margaritas, good coffee, yoga/pilates/barre, dinner dates and travel.
I live with my husband and our daughters in the North-West Essex countryside, between the towns of Saffron Walden and Bishop's Stortford.
I love interiors (we renovated our entire house in 2024) and take much of my design inspiration from interiors, nature (my background as a wedding planner means I'm a sucker for pretty flowers) and travel.
At weekends you'll find me meeting friends for coffee and pastries in one of our favourite local cafés, taking long dog walks in the beautiful countryside followed by a cosy pub lunch and glass of wine, or enjoying movie nights with the kids.
Behind the Brand...
I'm Rachel - mum of two young girls, dog mum (a working cocker spaniel called Lily), lover of spicy margaritas, good coffee, dinner dates and travel.
I live with my husband and our daughters in the North-West Essex countryside, between the towns of Saffron Walden and Bishop's Stortford.
At weekends you'll find me meeting friends for coffee and pastries in one of our favourite local cafés, taking long dog walks in the beautiful countryside followed by a cosy pub lunch, or enjoying movie nights with our young girls.
I kickstarted my career working in some of London's top agencies, creating award-winning marketing plans and strategies for some of the most well-known brands (including Boots, Heineken, KraftHeinz and Lionsgate Films). I loved what I did - it was work hard, play hard. I was managing a large team and whilst I loved the human connection side of a leadership role, I absolutely hated the politics and bureaucracy that came with working for a large company. I also knew I wanted a family at some point in the future, and that the work/life balance in that role would be impossible.
I'd always dreamed of having my own business, and one day, I decided that enough was enough. I launched Mirabella Weddings - a luxury wedding planning and styling business, combining my love of creativity and my passion for planning. I'd felt frustrated when planning my own wedding that I struggled to find suppliers who were 'me', and spotted a gap in the market. I wanted to create a brand which was modern and striking, and cut-through the sea of soft, pink, pastel wedding brands which had become overdone.
At first, I worked long hours juggling it as a side-hustle alongside my career, but before long, I was able to quit the 9-5 and run my business full-time. Within months I was attracting six-figure weddings and planning weddings at some of the UK's top venues as well as overseas.
Before long, I was being approached by other wedding suppliers, asking how I'd grown my business so quickly. I soon realised that I could share the knowledge I'd learned throughout my career in brand and marketing, to help other small business owners to create and grow brands that stand out and sell. I now work with start-ups and small businesses across all sectors, including wellbeing, fitness, retail, and food/drink, to design beautiful brands and create clear, easy-to-implement strategies to get them seen. I absolutely love working with so many inspiring female founders and hearing their stories. I take such enjoyment from being able to help create and grow brands that truly represent them, and that give them the work/life balance they seek.
My Story
My Approach
My favourite part of my job is taking the time to get to know each of my clients - hearing their story, their 'why', and what growing their business will mean to them and help them to unlock.
Whether I'm designing a brand or working on a tailored growth strategy, it is so important for me to get to know my clients, their business, their audience and their goals, in order to be able to help them create or grow a brand that works on their terms and delivers what they need. I believe your business should work for you (not the other way around).
I am a huge champion of fellow female-founded business and am a big believer in collaboration over competition. Running your own business can be a lonely place at times, so I love building meaningful connections and connecting with other ambitious, like-minded founders.
I am passionate about supporting other women and championing their successes
CHAMPION OF FELLOW FEMALE-FOUNDED BUSINESSES
I know first-hand the highs and lows of running a small business
MULTI-BUSINESS OWNER
Extensive experience of growing brands, from start-ups to FTSE100 brands
over 15+ years experience
I take time to understand your goals and what you need your brand to achieve
RESULTS-DRIVEN
My priority is creating brands and strategies tailored entirely to you
PERSONAL APPROACH BASED ON CONNEcTION
Why choose ME:
Want to know more? Get in touch to arrange a complimentary 15 minute discovery call - the perfect way to share what you're looking for, find out how I might be able to help, and see if we're a good fit.